HeyViv’s e-commerce site sold plenty of poodle skirts and was at the top of the search results for 1950s clothing. However, Viv felt it could work better.
She hired us to analyze the site’s usability and navigation and then (most important) communicate our recommendations to the company that maintained it.
The result? Viv says, “I learned from the consultation how to think about site navigation and how customers move around the web site. I feel more confident making decisions and organizing the site.
“On Susan’s recommendation, I added a follow-up survey to get customer feedback. This has helped me make even more improvements. Customers and the operators who take phone orders say the site is easier to use. We’ve also noticed fewer dropped shopping carts.”